“The internet is like an endless gong show for advertisers, with consumers only too willing and able to kill your interruption with a quick click of a red cross. This isn’t a “threat”, it’s a return to a more natural balance.”

Read the full post: Marketers and Time

The people who ruined search are coming to ruin content

Search has changed. It’s becoming so hard to just play the game that you end up with half the discussion revolving around really sensible smart strategy, things like using content to gain attention and stand out online or semantic markup and metadata to genuinely clarify the definition of your entities.

The downside of this is that it potentially disenfranchises and creates a fleet of ex-”search experts” whose previous toolkit is no longer fit for purpose, and they’re prepping up to turn their questionable intentions and gaze this way.

Read the rest at Econsultancy