Today, if you can imagine something, it’s easier than ever to create it. But in such a world, where anything is possible, intent has become crucial. Why must this particular thing exist?
At the same time, it’s not rare to see competitors race ahead of worthier foes simply by virtue of communicating their take on that ‘why’ with more volume or more breadth. It’s clear that even though you are patently great at what you do, that doesn’t immediately equip you to squeeze every drop of value out of your story.
It doesn’t have to be like this. And for Augur, this leads in to why we believe great PR matters today.
Augur is built on a simple concept:
“If you can communicate your true strength accurately, success will follow.”
Reputation reputation reputation
More than ever, PR and communications strategy isn’t a glossy sheen applied at the last minute, (or worse: in moments of crisis), it’s rooted in the bones of a good business. It’s exhaled with the excellence of your service.
PR has historically claimed to help you punch above your weight. Today, it can help you put on real muscle instead. In a world where where your reputation is inevitably jabbed day in day out, this is more important than ever. Especially since those punches are often coming, not from trolls, but newly enfranchised stakeholders with a way to get real attention.
Only substance can weather such incessant scrutiny.
In the last year, we’ve learned a lot and we’ve done a lot. The new systems and business model we are pioneering are now certified ISO compliant, we’re PRCA audited (as well as running the PRCA Technology group), we’re active CIPR a members, helped launch #PRstack, have worked with 20+ companies and have grown the team in our HQ at Somerset House.
The exciting thing about writing up what we’ve learned in these 12 quick months is not just the substance of how we have developed. It’s the prospect of where we, our work and our clients will be in another 12. Then another. And another.
Thank you to everyone that has given us the opportunity to prove PR can be better and do better. And welcome to everyone reading this who may be considering that remit.
We’re ready for the next stage. I hope we’ll see you there.