Augur Unbound: Fintech PR for Pleo’s UK launch

With Augur Unbound, we pitch great stories, for companies that need it, at no cost.

 The range of new, smart banks are great. Companies like Monzo are turning bank accounts into software. And, if you want to know you’re spending too much on sandwiches, that’s all well and good.

But if you apply the same kind of insight and mechanisms to a virtual payment card for business, you hit something much more interesting.

That’s Pleo.

You create an incredibly easy way for employees to manage expenses. Location, who you’re meeting, receipts can all be managed through notifications and smartphone sensors.

It’s the kind of thing that deserves more attention, right.

That’s what Augur Unbound is for. So we helped the burgeoning Danish fintech star introduce itself to the UK market with a few choice introductions.

They made a splash, they won Pioneers, they’re now hard at work on the next challenge.

It was a pleasure to be part of their journey.

Augur updates operating system to suit tech scaleup needs

  • Increases specialisation on running strategy and delivery
  • Launching two new services:

The point is: agencies say what they want but while their incentives don’t change, their actions won’t either.

This update refines Augur’s focus further around strategy and iteration in house, while introducing new ways to create value for the tech ecosystem alongside it. A great agency does not try and do all things for all people — and Augur is being designed very intentionally for a specific purpose.

Two example programmes in particular reflect how Augur differs from other PR agencies in its actions, not just words.

Revealing Augur Edits

Augur Edits

In trial with retail tech clients in late 2016, Augur Edits invites freelancers from Retail Week, the FT and more to pitch their best ideas to Augur’s clients. Not PR fluff — but exactly the kind of ideas they are already pitching to traditional editors.

Clients get access to the best editorial, great journalists can place more ideas (with 24 hour payment terms) and Augur manages the back and forth, providing a brief to ensure it is perfectly in sync with the rest of the strategy.

Find out more about Augur Edits.

Announcing Augur Unbound

Augur Unbound

Augur Unbound subverts the idea that PR agencies are a channel to media. Great news stories are easy to pitch — so we will take any good piece of news and pitch it to the most relevant influencers for free.

Clients hire Augur to build and optimise ongoing, channel-agnostic strategies, not to spam journalists. This is about sending a message about exactly what we believe is really valuable, while helping great companies get their message out.

If you agree with what we’re thinking, we’re inviting other agencies to join us in this mission. Contact us here to take part.

Find out more about Augur Unbound.

Following up

This is not the end. It’s the other thing. More to come, to be revealed.


 

GoCardless and Pleo choose Augur for Fintech PR

  • Joining BookingBug and card-linked offers platform Birdback
  • Augur mentoring at Level 39, Barclays Techstars Fintech Accelerator, Notion Capital and more

Money makes the world go round. But often too slowly, inconveniently and on the bank’s terms.

Fintech promises to present a glass of icewater in this hellish landscape. What’s more, London’s history as a financial capital means it is literally made to nurture the greatest fintech companies in the world.

In the consumer world, yes, there are wiser ways to transfer money across borders now. But in the B2B world, that’s where fintech is really rewriting what’s possible.

We know, because in 2016, we made leaps in helping them tell that fintech story.

Win-Tech

With GoCardless, we have been working together since its latest funding round, revealing its unique position to build the first global payments network on debit.

Soon after the initial work, Co-founder and CEO Hiroki Takeuchi said:

“Our first project with Augur was intended to be a one off around an important piece of news. However, the speed and effectiveness with which they advanced key relationships and delivered against our KPIs convinced us to add ongoing PR to the marketing mix.

“We are now working together on a smart, integrated PR strategy that will support the next stage of GoCardless’s growth.”

With Pleo, we helped introduce the product to the UK community, amplifying its launch and its victory at Pioneers.

Co-founder and CEO Jeppe Rindom said:

“Even a great story will flounder without great implementation. Augur helped us refine our pitch for the UK, identify key audiences and kickstart the relationships that will serve us as we grow.”

“Their understanding of what’s important in B2B and Fintech is outstanding in their industry.”

For Augur

2017 is about really showing the world what a PR agency can do when you re-engineer it to better fit for fast-growing technology companies.

Coming next, we will reveal what Augur has been doing to create a PR service that isn’t just different in rhetoric — but demonstrably different in its design. Rethinking the old PR incentives, we are aiming to do what older established agencies can’t (or won’t.)

More to be revealed very soon.

Augur kicks off 2016 with AVG Innovation Labs win. So what?

(For the full story, find today’s news at The Holmes Report and PR Week)

“Who cares when agencies win clients?” I hear you say. And you’re quite right.

Yes, of course we’re all glad to hear that Augur, a communications agency for unsexy tech companies, is working with AVG’s Innovation Labs to share projects like their now infamous “privacy glasses”.

But it’s also about what we are trying to build. Every project matters to Augur as much as its clients. The standard we set will drive this agency’s future, and great work cultivates more great work.

So for every project we kicked off in 2015, we passed on many more. Some too early in their story, some not techie enough, some too consumer.

We are building an agency that helps a very specific kind of “unsexy tech” company reach the customers they were made for. Because actually, we think those businesses have stories with serious and satisfying substance.

For example

Take Pusher, whose Data Delivery Network now serves over 100 BILLION realtime updates a month and has been able to fund its own growth since 2011. Or Notion Capital, a team of ex-entrepreneurs launching the biggest SaaS fund in Europe. Or BookingBug announcing 10x growth, as the biggest retailers in the world use it to bring life back to high street stores.

We don’t work with everyone. In fact, it should be clear that we think very carefully before we start working with anyone.

But we believe that this approach is what will develop a valuable specialism for our clients over the years to come. It’s more important to us to build something right on the foundations for the next decade than rush something to a ‘liquidation event’ as the doors close on an old operating model.

The Team

2015 also saw Sam Golden join the team as Augur’s first Strategist. Shipped from journalist training to London for a role with the BBC, he quickly moved on to a career at the UK’s leading PR agencies while building an award-winning music community on the side.

Meanwhile, I joined PR Week’s 30 to 30 list, managed the PRCA Technology group, hosted office hours at Level 39 and Barclays Fintech Accelerator and helped launch the #PRstack initiative.

We’re looking for the next person to join Augur and, if you’re reading this, maybe it’s you.

The best way I can describe the way we try to work is unstifled. If you think you could do a better job, could handle being more in control of your time and your destiny, then get in touch for a chat.

We’ll be glad to help however we can.

Why Augur?

PR has become a much maligned industry. And perhaps there’s some fairness to the criticism. Over the last 100 years, its “two-way street” origin decayed into something designed to match broadcast media’s growth with scalable profitability.

But as a result, shifting patterns of attention have left many agencies fielding foghorns in a world now thriving in conversation. They besiege anyone with audience, trying to bully their way into the news and, even with non-stories from lifeless brands, some have become very effective at it.

This saturates the news cycle, giving over-pitched and over-worked media a hundred times more noise to digest before finding the signal that matters. But worse, it can deprive great companies and great people of a voice.

I think we can do better. I think good PR is about doing something so interesting or so much better that people can’t help but talk about it — not trying to fake it.

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