Entries by Max Tatton-Brown

Augur founder voted PR Week 30 Under 30

When you’re trying to do something new, you don’t always automatically get the establishment on your side. We’ve worked hard to balance the ways we are innovating in PR with the responsibility to ground it in responsible processes — that’s why, even early on, we pushed hard to achieve ISO 9001 compliance via the PRCA’s industry […]

Augur’s #PRstack

You might expect that we spend every day thinking about Augur’s future and how to build something better than the old model of PR agencies. But it’s every bit as important to us to share what we learn and raise the standards across this industry. I’ve written a little about the importance of PR’s stakeholders to its […]

The Right to a Good Story

A small visit to the Economist’s Big Rethink event got me… thinking. I never fail to be amazed by the way some marketers talk of the time before I arrived in this industry. On one hand, there’s all this chat about data. As if marketers used to operate by a kind of soothsaying intuition, divining […]

#PRstack and PRgeeks.co give PRs the tools they need

Just recently, Danny Whatmough and I were discussing the future of PR tech on our semi-regular podcast “Digital Wake”. I’ve embedded it below (so now’s a good time to catch up…) Toward the end of our discussion, we agreed there’s a long sprawling tail of agency-shaped businesses that know they could be adapting and upgrading […]

Why Augur – 1 year on

Today, if you can imagine something, it’s easier than ever to create it. But in such a world, where anything is possible, intent has become crucial. Why must this particular thing exist? At the same time, it’s not rare to see competitors race ahead of worthier foes simply by virtue of communicating their take on […]

For the guardian

You may know we have more strings to our bow than just agency life here at Augur. We write — in this case for the Guardian, making the front page of the tech section. It’s our strong opinion that great material has value. But, from music to writing, somewhere along the chain this perception of value […]

So-ma, so good.

Perhaps more than most, the technology community believes in its ability to transform how things are done. But when you apply that to government, the chain breaks. Seemingly, we’re only just generating the connections that directly link our technically savvy with our politically powerful. Soma Salon is an effort founded by TechCrunch honcho M.Butcher and supported by a […]

The Media Relations Paradox

Imagine if the most valuable thing you could offer was close relationships with journalists. Not to say there isn’t power and potential in those — but imagine if that was what your whole proposition hinged upon in 2014. I can’t work out which way the chicken and egg of this value in the PR industry […]

Augur talks PR, stories and pitching

(For the record, if you want to understand why it’s so important to say as little as possible, this video is a pretty good demo in itself too. At such moments, I sympathise for every client that I’ve advised to control their passion for the subject in favour of clarity.)