Entries by Max Tatton-Brown

Augur writes about the future of journalism on TechCrunch

One thing we think is really important at Augur is to be properly connected to the world of the companies we work with. So we often end up writing for places like Quartz, Wired, The Guardian about technology and culture trends that are changing behaviour. Most recently, the editors at TechCrunch published Max’s piece about how payment […]

Observations from Level 39 office hours

One of the pleasures of what we do is being invited into accelerators like Level 39, Barclays Fintech and TravelTech to give time to the next generation of young startups. Every time we wrap up one of these sessions, it strikes me how the themes progress between the different conversations and how I think it […]

Augur kicks off 2016 with AVG Innovation Labs win. So what?

(For the full story, find today’s news at The Holmes Report and PR Week) “Who cares when agencies win clients?” I hear you say. And you’re quite right. Yes, of course we’re all glad to hear that Augur, a communications agency for unsexy tech companies, is working with AVG’s Innovation Labs to share projects like their now infamous […]

What If The Press Release Exists For A Reason?

The process of releasing your story to relevant audiences will always be a part of building positive understanding around what you’re doing. But, in this respect, the press release is a verb frozen in noun’s clothing. It has become a clumsy part of antique furniture in the life of a modern PR professional. For this […]

Augur on Qz

We wrote a piece about technology and culture in Qz.com. Future technologies must be designed to free us from our screen addiction Looking back at technology over the years, it’s funny how quaint the older stuff seems: From simple telephones to basic games, innovation used to focus on functionality, task and purpose. Since then, tech […]

5 workflows that make Augur run

We work with plenty of companies who find (or invent) ways to do things faster and better – therefore, it’s quite natural that we do the same. Augur is an engineering operation as much as anything, constantly looking for better ways to work. That means we’re nearly email free via Asana + Slack, we hack […]

Techstars Fintech Demo Day: Challenges of the startup story

Having spent time in the thriving, frothing, exhilarating, exhausting, terrifying, illuminating world of tech startups myself at Tradeshift, I think Augur is lucky to have insight and a perspective that many agencies don’t. Because it’s a world full of people doing the next wave of interesting, important work, Augur proudly dedicates time to mentor programmes […]

Augur founder voted PR Week 30 Under 30

When you’re trying to do something new, you don’t always automatically get the establishment on your side. We’ve worked hard to balance the ways we are innovating in PR with the responsibility to ground it in responsible processes — that’s why, even early on, we pushed hard to achieve ISO 9001 compliance via the PRCA’s industry […]

Augur’s #PRstack

You might expect that we spend every day thinking about Augur’s future and how to build something better than the old model of PR agencies. But it’s every bit as important to us to share what we learn and raise the standards across this industry. I’ve written a little about the importance of PR’s stakeholders to its […]

The Right to a Good Story

A small visit to the Economist’s Big Rethink event got me… thinking. I never fail to be amazed by the way some marketers talk of the time before I arrived in this industry. On one hand, there’s all this chat about data. As if marketers used to operate by a kind of soothsaying intuition, divining […]