Entries by Max Tatton-Brown

Augur: Desert Island Podcasts

I feel like podcasts can be one of the most convenient ways to stay up to date on what smart people are talking about today. As a result, a lot of our thinking is informed by this channel, playing to our interest in areas like writing, strategy and modern workflow. It seemed about time we […]

Work at Augur

One of the reasons I founded Augur is because I believe too many agencies take really talented people and completely waste their time. They squeeze them dry on hopeless, demanding clients, shackled to ancient inefficient processes and force them to crawl across coals just to be rewarded fairly. We can do better. Augur is growing and we are looking for the people who […]

Augur Unbound: Fintech PR for Pleo’s UK launch

With Augur Unbound, we pitch great stories, for companies that need it, at no cost.  The range of new, smart banks are great. Companies like Monzo are turning bank accounts into software. And, if you want to know you’re spending too much on sandwiches, that’s all well and good. But if you apply the same […]

Augur talks to Notion Capital about SaaS PR

Notion Capital asked us what makes great PR for B2B Software-as-a-Service businesses. We tried to break it to them gently that most shouldn’t even think about it until they reach the right stage. Listen in to learn more.

Notes + Quotes: Fintech Investor Forum 2017

We recently attended the London Stock Exchange’s Fintech Investor Forum 2017, where Ahmed Badr from GoCardless was involved in a panel on Infrastructure. Sometimes it’s just nice to have a brief selection of notes, quotes and highlights. Read on to see what caught our attention. "For banks, innovation is launching a lab in their building. […]

How Augur Works: Pitching vs Planning

We get it. Everyone in our business wants to be Don Draper. Big pitch day. Stand up, leaf through the cards, standing ovation. But then reality strikes. You do the kick off meetings and start trying to implement things, only to find that the “big idea” in your strategy isn’t possible for another year (if […]

Augur updates operating system to suit tech scaleup needs

Increases specialisation on running strategy and delivery Launching two new services: Augur Edits: a commissioning editor for clients Augur Unbound: free pitching of great stories The point is: agencies say what they want but while their incentives don’t change, their actions won’t either. This update refines Augur’s focus further around strategy and iteration in house, while […]

How Augur Works

Of all disciplines, you should expect technology PR to change with the times. Here’s a 10 facts about how we work, and most importantly, the actions we take to deliver a demonstrably different service. 1. ENGINEERED MORE EFFICIENTLY Modern work can be a mess of information overload, sprawling spreadsheet plans and bureaucracy that slows action to a […]

GoCardless and Pleo choose Augur for Fintech PR

Joining BookingBug and card-linked offers platform Birdback Augur mentoring at Level 39, Barclays Techstars Fintech Accelerator, Notion Capital and more Money makes the world go round. But often too slowly, inconveniently and on the bank’s terms. Fintech promises to present a glass of icewater in this hellish landscape. What’s more, London’s history as a financial […]