Entries by andrewhill

#PRstack and PRgeeks.co give PRs the tools they need

Just recently, Danny Whatmough and I were discussing the future of PR tech on our semi-regular podcast “Digital Wake”. I’ve embedded it below (so now’s a good time to catch up…) Toward the end of our discussion, we agreed there’s a long sprawling tail of agency-shaped businesses that know they could be adapting and upgrading […]

Making Content Matter

I’ve written before about the difficulties of the word “content”. It’s too often bandied around in discussions that lose sight of its meaning to viewers versus its importance in their strategy. And that blindness is costly. But you quickly find yourself drawing on it because it’s the common reference. Much of the time, that will […]