Augur writes about the future of journalism on TechCrunch

One thing we think is really important at Augur is to be properly connected to the world of the companies we work with. So we often end up writing for places like Quartz, Wired, The Guardian about technology and culture trends that are changing behaviour.

Most recently, the editors at TechCrunch published Max’s piece about how payment for journalism must work online. Check out the full piece here or read on below for a taster. (Impressively, it also marks our first crossing of the Great Firewall with a Mandarin version on TechCrunch China here!)

I write. I work with writers. Many of my friends are journalists. The future of being able to charge for quality material online is really important to me.

However, to make progress in this area, I think the industry needs to stop pinning its hopes on the same dead ends that come up again and again. To me, one of these is microtransactions for material.

Leading this field, Blendle has recently been on a PR push around its U.S. launch. Twenty U.S. publications will share with an audience of 10,000 test users articles for between $0.09 and $0.49 (9-49 cents).

Basically, none of this matters. It’s a wasteful diversion. Because to make real impact on this challenge, you need three key things — and Blendle has none of them.